Our Services

BLVD OFFERS A COMPLETE RANGE OF VALUE-ADDED SERVICES ENCOMPASSING EVERY ASPECT OF THE DEVELOPMENT PROCESS. OUR APPROACH BEGINS WITH A CONCISE UNDERSTANDING OF THE MARKETPLACE – FROM MARKET INTELLIGENCE AND RISK ASSESSMENT THROUGH  STRATEGY, CAMPAIGN EXECUTION, COMPLETION, AND BEYOND. BLVD ENSURES THAT EVERY ACTION THROUGH THE DEVELOPMENT LIFECYCLE IS CAREFULLY CONSIDERED AND ATTUNED TO BUILDING BETTER HOMES, AND A BETTER HOME-BUYING PROCESS.

1

Market Intelligence & Risk Assessment

Market Intelligence & Risk Assessment

There is no substitute for evolved, intimate market understanding, especially when it stems from proven experience of success. BLVD’s thorough competitive analysis details a comprehensive Market Feasibility Review, and Historical Transaction Studies of relevant past development sites, currently selling pre-sale developments, and neighborhood comparables. Working closely with partners, BLVD surveys keystone developments that will be used to establish product type price bands, PPSF, absorption levels, and more. This process achieves a crystal clear picture of the marketplace, and the environment in which each project will move forward.

2

Product Design & Envisioning

Product Design & Envisioning

BLVD ensures that every new project is designed to realize its maximum potential in the marketplace, exploring every possible avenue for new value creation through product design. BLVD works closely with our partners to examine all aspects of the development and sales process carefully. From Unit Mix and Massing development to Interior Design concepts, our leadership and experience guides the selection and design process in a thorough top-to-bottom consultation, so that every element is calibrated for success.

3

Marketing Strategy & Branding

Marketing Strategy & Branding

BLVD brings a comprehensive marketing suite to the project branding phase. This suite includes brand identity, advertising, social media, project budget management, and more. The stage begins with an outline of prospective purchasers, and purchase habit characteristics, including demographic profiling, lifestyle segmentations, income levels, and purchasing motivations. Each purchaser profile includes factors relating to key messaging and recommended strategies to capture and convert target audiences. A Master Marketing Schedule then combines with Advertising and Media Plan Management, for a complete solution to all marketing and advertising initiatives. Together, this leads to a project brand system that uniquely pairs the right audiences with the right homes, and presents the unique character of each neighbourhood and project in the best possible light.

4

Strategy & Execution

Strategy & Execution

BLVD is responsible for designing, orchestrating, and managing every aspect of the marketing program. Our approach throughout this lifecycle phase truly sets BLVD apart as a company. Effective Customer Experience Training and Campaign Rollout and Launch Services tunes every aspect of our prospecting launch program for success. Extensive reporting mechanisms and market analysis further drive performance by offering intelligent feedback and metrics, which enables every aspect of the home buying timeline to unfold smoothly and effortlessly for all involved.

5

Campaign Management & Support Services

Campaign Management & Support Services

BLVD offers a wide array of comprehensive support services throughout every increment of the project lifecycle. This tailored suite of support services guarantees that the needs of both clients and purchasers are carefully looked after; all stakeholders receive an exceptional level of customer service across every stage of the project arc. These steps include everything from contract administration and management to new home customization. Every detail is carefully considered, and every step is calibrated to leave buyers with an overwhelmingly positive memory of the home-buying experience.

6

Completion Services

Completion Services

As each buyer moves forward into home ownership, BLVD supports them in a positive, empowering experience of settling into their new home. BLVD offers a turnkey suite of services that supports both home purchasers and clients through every step of the completion process. On the client side, this stage includes Completion Notification Procedures, and Completion Documentation Management. Effectively, this means that customer services extend far beyond the transaction. The homebuyers completion experience is an important part of BLVDs offering: it is a crucial opportunity to strengthen the relationship between developer and buyer.

7

Customer Care & Post Completion

Customer Care & Post Completion

BLVD develops a post campaign strategy to continue building on the relationships and experiences developed through the sales process. The unique BLVD post-completion customer care strategy ensures ongoing interactions that nurture product improvement, client pride in home ownership, and customer support on home maintenance and warranty programs. This is the measure of long-term success.

Our process is proven.

THE BLVD approach and customer-centric focus redefines what our clients expect from a MARKETING SOLUTIONS provider. BLVD’S process HAS DELIVERED EXCEPTIONAL  RESULTS TO EVERY KIND OF MULTIFAMILY CAMPAIGN, INCLUDING EXEMPLARY PRE-SALE PROGRAMS, REVITALIZED CAMPAIGNS FOR STANDING INVENTORY, AND TEMPO CAMPAIGNS FOR ABSORPTION OF ONGOING INVENTORY. BLVD’s COMPREHENSIVE SYSTEM HAS BEEN PROVEN HIGHLY EFFECTIVE UNDER ALL MARKET CONDITIONS.

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